CONNECTING IN CULTURE: SUMMER FESTIVAL REPORT 2017

This summer we used social listening to analyse the conversations of 22 of the top UK music festivals to see what was getting talked about and shared in order to compile our summer festivals report.

This has allowed us to discover the 6 trending macro conversations from the festival season as well as the trending micro conversations that are unique to individual festivals. These similarities and nuances that exist provide rich insight and learnings for brands that want to maximise their festival investment. It will help in the creation of more meaningful and relevant brand experiences that finally start to get brands talked about within the festival context.