RPM’s 6 WAYS TO SUPERCHARGE YOUR SHOPPER MARKETING RPM’s 6 WAYS TO SUPERCHARGE YOUR SHOPPER MARKETING

Connecting with shoppers in the retail space and cutting through in an increasingly cluttered environment is something that all brands are coming up against. These are our 6 ways to help you supercharge your shopper marketing.

01

Align with retailer’s agendas

If you don’t win retailers, you won’t win shoppers. Not only that, it’ll be hard to change your shelf positioning, break free from retailer templates or reduce the amount your products are on price promotion. But you’ll still pay top rate for the privilege.

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02

Think Shelf-Back

Often thought of as an environment defined by habitual purpose and run with ruthless efficiency, shopper marketing could be the most efficient means of game-changing your bottom line. And here’s why…

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03

Unlock the true power of consumer occasions

It sometimes feels like occasion is one of the most overlooked marketing models in our industry. Whilst Byron Sharp’s (almost biblical) books have made it to most marketers’ desk, his research on penetration vs loyalty has captured minds much more vividly than his theory on memory structures.

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04

Learn to spot effective shopper creative

Whether it’s for on pack, on shelf, in store media or on the web - here are our top tips to help you spot creative ideas that will stop, engage and convert shoppers to purchase.

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05

Add value to trade away from deals

The BOGOF, the WIGIG and the ‘2-for’ aren’t going anywhere, but getting trapped in a cycle of deals can do serious damage to your brand if you don’t find new strategies to break the cycle.

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06

Get out more – come on an RPM retail safari

It’s only when we experience the things affecting our brands in real terms that we can really understand them - letting them guide valuable strategic change.

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