J&B

365

Reaffirming the brand identity to win worldwide

J&B wanted to win with consumers across the world. We ensured they had a distinctive, consistent brand identity across all consumer touch points. Creating toolkits implemented globally, delivering growth.

By defining a distinctive brand identity and ensuring this was consistent across the multiple touchpoints, we could deliver a better brand experience. Driving visibility in the on-and off trade and therefore driving sales.

We focussed on intrinsic semiotics and leveraged the key brand assets to drive cut through by concentrating on fewer, bigger, better touch points. This ensured a consistent brand experience across channels and markets, helping J&B to win in retail.

We took J&B back into growth for the first time in a decade with 24% increase in sales in all Carrefour outlets in key market Spain.