How we work How we work

Over 24 years of helping brands walk the talk, we’ve developed unique tools and built diverse teams made up of some of the industry’s finest, to enable us to deliver our four core competencies.

Our core competencies

Our core competencies






Defining brand purposes, brand worlds and brand behaviours


Developing enhanced shopper experiences that will help brands win in retail


Shaping new product experiences through a rapid innovation model


Creating integrated experiences that connect with communities of interest and echo in culture

Our tools

We empower our strategic thinking with a diverse range of insight tools, delivering actionable planning across content and context.  

Behavioural Decision Journey

Defining brand opportunities by analysing people’s habits and behaviours.

Passion Points

Discovering how we connect brands to culture by studying people’s passion points.

Brain Network

Extracting key insight from our network of experts, researchers and specialists.

Retailer Bibles

Guiding brands to win at retail via knowledge banks and partnership approach.

Our people

We are creative, strategic doers We are creative, strategic doers

We remain independently owned and spirited. It means we can evolve as the world around us changes. It means we build our business in a way we believe is good for our clients and good for our people. 

Our people are our business. 

Hugh Robertson

Founding Partner and CEO

Dom Robertson

Managing Director

Rob Wilson

Director of Creative and Strategy

Robin Burman

Finance Director

Lee Farrant

Chief Operations Officer

Gillian Ward

Director of People

John Viccars

Director of Strategy

Rosa Chapman

Director of Client Services

Nicky Hughes

Head of Creative Services

Imogen Almond

Planning Executive

Tom Atkinson

Business Director

Ben Smith

Senior Production Director

Sam Fenwick

Business Director

Joanna Wills

Account Director

Gloria Cheng

Senior Shopper Strategist

Jocelyn Turlan

Strategy Director

Nicola Wright McKenzie

Recruitment and Talent Partner

Ryan Thomas

Head of Creative Shopper

Damian James

Digital Design and UX Lead

Laurel Davis

Head of Creative Communications

Greg Bennett

Head of Design

Matt Gould


Ben Woolf

Head of Creative Brand Experience

Kim Briggs

Senior Copywriter

Sarah Geldart

Senior Art Director

Lewis Clements

Senior Art Director

Sophie Ellen Richardson

Art Director

Jennifer Hernon

Senior Art Director

Jordan Blomfield

Front of house