Amazon Fashion

Pop Up Live

Amazon Fashion wanted to deliver a showstopping experience to drive awareness of the brand and get social talking.

Introducing Amazon Fashion Hosts...  A 5 day fashion extravaganza where communities of interest and fashion lines changed daily, showcasing the breadth of Amazon’s range and how the inline retailer connected in culture.

From a Vogue beauty panel to customisations with Pepe Jeans, to dancing with Tom Grennan and yoga with Deliciously Ella, the retail and experience space allowed visitors to see and feel the dynamic nature of Amazon first hand. 

Amazon Fashion’s first ever pop up store in Europe reached over 12 million, with over 2 million engagements, raising awareness of the Amazon Fashion brand, whilst generating conversation and buzz on social  and in national press.