Baileys wanted to bring their deliciously indulgent brand positioning to life and in 2017 the Baileys Treat Bar was born
Baileys Treat Bar is a paid for experiential pop-up shop that landed in London’s Covent Garden in the weeks leading up to Christmas 2017, and again in 2018, delivering the most delicious Baileys serves and encouraging visitors to treat up! #ohgoonthen
Combing a relaxed and indulgent space to hang out with friends, and a retail pop-up to solve those last minute Christmas gift needs, Baileys Treat Bar was an experience consumers were happy to talk about, and more importantly, pay for.
Baileys Treat Bar is now a global platform being rolled out in several non-UK markets.