Captain Morgan

At Home Gaming

In early 2020, Captain Morgan launched Who’s The Captain Now – a social gaming platform bringing crews together to battle for the crown of Captain. 

When the pandemic closed bars across the country and quiz teams all across the UK disbanded, we knew we could scale the experience at home through online participation, delivering a fun, immersive and escapist brand experience through the developing At Home channel.

Partnering with online platform WiFi Wars, we restarted the activation online and in people’s homes, where gamers logged on with celebrities and influencers to play arcade games and quizzes against each other, UK regions and the whole country.