Redefining a brand to challenge category conventions.

Helping Inverawe to create a distinctive brand that would cut through in a category where brands have not connected significantly with shoppers.

Inverawe is one of the UK’s most respected smokehouses, served in the finest restaurants and enjoyed at the Queen’s table. However, in the smoked salmon market no one brand has achieved significant market awareness. 

People are looking for hand-crafted brands and products that are distinctive and personal; a step above and a world apart from mass produced, artificial, and uniform products.

We reaffirmed the brand purpose, reset the brand world and kicked-off a round of product innovation. This ensured consumers would have a consistent brand experience from Inverawe wherever they interacted with the brand.

Creating a new brand identity and range of products which would drive brand awareness.