This year’s 6 Nations saw the return of epic rugby rivalry in store, on pack and on trade with the campaign “Let’s Settle This”

The 6 Nations pits friend against friend in the annual rugby extravaganza.  Synonymous with the competition, this is Guinness’s busiest time of year, and the standout retail activation RPM developed aimed to ignite the passions for rugby with Guinness at the core of this sporting cultural mainstay.

Tailored national wording for each team, exclusive glassware and limited edition packaging brought the campaign to life in store, delivering an emotive retail experience.