Smirnoff 21 Diamonds - Winner of Best Shopper Campaign at the Independent Agency Awards

10/09/2021

This Summer, RPM’s retail activation for Smirnoff “21 Diamonds won Best Shopper Campaign at the Independent Agency Awards!

“Great innovation, beautiful strategy and the creative which led shoppers to really engage on-shelf with the product”

To drive engagement and recruitment, we developed a Limited Time Only on-pack promotion in-store. Consumers were given the chance to win 1 of 21 secret diamonds via a freeze reveal competition that they could redeem online. The LTO was rooted in culture and brought the brand truth and purpose to life by targeting playful connection seekers.

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Smirnoff 21 Diamonds - Winner of Best Shopper Campaign at the Independent Agency Awards

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