Reestablishing brand equity & building an icon
GB Visual Identity & Toolkit
As one of the UK's leading super premium vodkas; Cîroc Vodka was in need of a new visual identity to re-establish its market position.
Launching alongside the brand's first TVC campaign, RPM collaborated with Cîroc's brand and shopper teams to develop a playful and vibrant look and feel. We created a truly ownable set of key brand assets and guidelines which drive saliency and reflected the brand's status, allowing Cîroc to step out of the everyday and into the spotlight.
Bringing to life this newly established brand world, RPM directed a photoshoot capturing Cîroc's pack and cocktail strategy.