Winning in On-Trade through an exciting new serve
Smirnoff is the market leading vodka, but the vodka category is in decline. Changing social behaviours and cultural trends meant that the brand needed to rethink what it served up for people to enjoy. We developed the beautifully simple Smirnoff Soda Smash, a drink that packed a hit of fruit with a delicious refreshing taste and supported the launch with distinctive on-trade, off-trade and d-commerce assets.
Reinventing the Vodka soda serve for the new generation meant Smirnoff once again was your partner for original times.