Future-proofing a brand
Panmure Gordon redefined what it means to be a merchant bank. In order to galvanise colleagues and attract new clients to this new proposition, there was a need to clarify and champion what the organisation stands for and why it is different from the competition. Our work created a new brand mission, purpose, belief, new brand behaviours and a brand world and now we are taking this through into brand design, collateral and their online presence.
A merchant bank for now and ready for the future