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Lessons in Global Travel Retail
We’re thrilled to have scooped up not just one, but two awards already this year for our work on Guinness Matchday!
Our pan-African Guinness Matchday campaign, which is all about creating epic live football viewing experiences for fans across the continent, was named ‘FMCG Campaign Of The Year’ at the Global Indie Awards, and picked up Gold for ‘Most Immersive Event’ at the FMBE Awards.
There have been many hands at RPM involved in the huge project, which is now seeing continued success as it’s rolled out across Africa in many different formats in line with our Matchday Activation toolkit.
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