Following a 3-way pitch, RPM have been appointed to create and execute a trade engagement program for the Italian coffee brands food service division.
Lavazza is a world leading coffee roaster, and its UK subsidiary, the largest in Europe outside of its Italian HQ.
Robert Wilson, RPM’s Director for Creative & Strategy, said: “We could not be more thrilled to welcome Lavazza to the RPM family. Lavazza are a true category leader, and a genuinely innovate business. We are conscious of the challenges C19 poses for the coffee community and look forward to launching a program in the coming months that will see Lavazza at the head of the industry, helping the café and barista community now and in the future”.