Showcasing the fashion offering of the world’s most innovative retailer
Amazon is a powerhouse of a retailer but in 2018, was known more for fancy dress than high-end fashion.
We needed to get consumers to reappraise Amazon Fashion and get them choosing the retailer as their fashion stop of choice for any occasion.
Introducing Amazon Fashion Hosts – Amazon’s first-ever bricks and mortar experience in the heart of London showcasing as wide a range of product as the retailer itself. Visitors could shop a gig night whilst watching Tom Grennan Live, practise yoga with Deliciously Ella, get Pepe Jeans customised and learn beauty tips from a panel co-hosted with Vogue.
The 5-day fashion extravaganza saw ranges change daily, virtual baskets and click and collect options, as well as lots of fun giveaways. The dynamic and continually evolving retail space helped visitors see Amazon Fashion as a fashion partner for their lives, connecting them to the looks they want