Disrupting retail and whisky with the world's number one Scotch

Omni-Channel Toolkit

Black Label is the icon within the Johnnie Walker portfolio and it was our objective to re-position Black Label as the champion in the category within retail environments. We showcased the product in an easy and exciting way, and focused on liquid desire and the unique blend and taste to recruit new drinkers and repeat purchase.

We developed assets for a truly omni-channel campaign, to ensure the consumer journey was connected all the way through to store.