A bold sustainability platform for a new carbon-neutral juice

European BTL Creative and roll out

Innocent Drinks have long held the mantle of tastiest smoothies and this year they announced their plans to be the most sustainable with the opening of a carbon neutral facility.

To celebrate this Innocent wanted a drinker-facing sustainability platform with longevity across key markets in Europe, helping highlight innocent’s mission to be carbon neutral by 2025 and included vital local and global projects to help nature thrive. RPM worked with the Innocent in-house creative team to ideate the concept, develop the proposition and design the rollout including full European toolkit.

This multi-year campaign aims to turn grey scenes green with Innocent pledging to rewild 2 million hectares of land by 2025, with fun ways for families to get involved in their communities too.