Culture / Innovation
A truly inclusive virtual global strategy launch
Ellesse have a long standing heritage in tennis, and seeing British stars Johanna Konta and Alfie Hewitt don the brand’s kit at the summer’s grand slams, it was the perfect time to align as the sport’s most stylish partner.
Helping to inspire tennis fans old and new over the Wimbledon fortnight, we served up an urban rooftop photoshoot that rolled into a stand-out OOH campaign across the UK, as well as providing supporting socials for SW19 and Roland Garros for a disruptive and utterly Ellesse take on tennis.