CREATION OF A RICH AND MULTI-DIMENSIONAL PLATFORM TO HELP CÎROC CUT-THROUGH IN CULTURE

Hotel CÎROC is our metaphorical hotel. It offers the escape, style and play of boutique hotels. An elevated destination for those who seek bold experiences and feel-good vibes with friends. 

‘Loud luxury’ is our style, attitude and expression - unashamedly playful and fun, with a sophisticated, bouje edge. Hotel CÎROC was our new platform to deliver cultural and retail experiences that embodied this ‘loud luxury’ attitude.

At the heart of Hotel CÎROC was a new serve strategy, focusing on full-flavoured shaken martinis and sodas; fresher tasting, lighter and more vibrant, thanks to the French grapes from which the vodka is distilled.

Every touchpoint of the experience is crafted to reflect the style and credentials of this distinctively French luxury vodka.

WE HELPED TO CREATE THE FOLLOWING AS PART OF THIS RICH PLATFORM:

SERVE STRATEGY

Serving distinctive drinks that are imbued with our attitude and style, connecting with the escapist motivations of our drinker. From glassware and garnishes to menu designs we crafted each element to ensure the experience delivered the elevation the brand and consumer were seeking.

ON TRADE EXECUTION

Reinvigorating the on-trade with new tools and experiences that help to step change how Hotel CÎROC show up and create impact, with the aim of building the brand in culture and create a more premium offering.

CONSUMER AMPLIFICATION

Amplifying Hotel CÎROC to create memorable experiences through a range of events that take you from day to night and encourage social engagement.

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