To read the full article, read Campaign’s article published 16th September

Dom Robertson, managing director at RPM, thinks the pandemic has accelerated us into a new age of experiences with consumers and clients expecting projects to be more connected. He says: “We believe we’re seeing an acceleration of what we term third-wave experiences. Having been around since the beginning of brand experience, we’ve seen first wave – mass participation – on to second wave, experiences amplified by social. And now we believe we’re moving into third wave – connected experiences at scale enabled by technology.”