Living Life Like a Captain

Bringing the Captain to life across relevant cultural touch points

‘Everyone's a Captain of something…’

From personalised packaging celebrating the Captain in all of us, to recipe videos and live experiences giving consumers the Captain's keys to adventure, we have been helping Captain Morgan sail the seas of growth since 2017.

Our Captain Morgan Personalisation campaign was translated and activated in 13 different markets and made locally relevant using local insight to deliver multi-market growth, whilst our Captain Wes Morgan social campaign had a 50 million social reach and became Diageo's most successful marketing initiative of the year.