Connecting with a new audience through a throwback festival experience
Brand Stage Activation at Reading Festival
As part of a massive USC re-brand, we captivated the 2023 Reading Festival audience with USC’s Playback stage – a celebration of USC’s individual style and iconic throwback remixes.
Festival goers could experience back-to-back DJ sets, capture their festival ‘fits’ in the gif booth, engage with retro arcade games, grab a drink from the bar or hang out on the seating platforms.
Photography credit: Raptor London