Crafting epic live football viewing experiences with Guinness at the heart

Brand Experience

We put Guinness at the heart of matchday magic by creating the ultimate football viewing experience across Africa to shine a light on their football fans and infectious energy, all to solidify Guinness’s ‘Brighter For All’ football platform.

We developed a TTL activation platform where by leveraging their sponsorship of EPL broadcast, Guinness elevates the big game viewing experience, integrates football culture, celebrates the passion of the fans and puts the beautiful liquid firmly at the heart of game days. Watch this space as Guinness Matchday continues to activate throughout Africa!

Photography credit: Diageo