BRINGING A TASTE OF THE MEDITERRANEAN TO LONDON

Kickstarting a social eating movement

Pepsi FutureBrand’s Alvalle was an unknown brand in the UK. To help educate and inspire consumers, we created Gazpacho Gatherings – a social eating initiative that starts like many Mediterranean communal eating – with Gazpacho!

Working with chefs, influencers and local communities, we shared the spirit of Spain across London, connecting people and groups through shared meals in community gardens, encouraging them to get to know their neighbours and celebrate the power of social eating.