The ultimate gin experience at the heart of Christmas
Nothing says Christmas decadence quite like a gin palace in Bloomsbury.
Tanqueray are the quintessentially decadent gin, and the challenge was to help them own the Christmas season through an immersive and sensorial experience in the heart of London.
By creating the Tanqueray Townhouse, we aimed to drive talkability amongst millions of culture curators, increase saliency and ad-hoc awareness amongst London consumers, and deliver a stylish and charismatic experience of Tanqueray in the lead up to Christmas.
The 10 day pop-up featured a tasting experience, a mind-reading sense scanner, gifting, and of course, the best gin cocktails in London.