New Balance

London Marathon Expo

New Balance has a long history in creating shoes for runners, which had been forgotten by the community it once served.


As part of their London Marathon sponsorship, RPM helped position New Balance as the runner’s performance partner from lead up, to Expo, through to the Marathon day itself.

Activating across key events in the run up to the big run we support New Balance’s presence at Meet The Experts, The Big Half and created the brand’s high grossing retail outlet at the London Marathon Expo.

By planting the brand firmly in the community of interest, we created 4 stand out events on the lead up to the marathon and a dynamic retail space at the London Marathon Expo, which resulted in over 27,000 sold across the Expo and delivered the Expo’s most shareable photo mechanic.